As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • Eva McGauley from Wellington is Satan’s Biggest Little Helper 2017

    Seventeen-year-old Eva earned the accolade for her work as a youth ambassador for HELP, an Auckland-based not-for-profit organisation that helps women and children heal from the traumatising effects of sexual assault.


    Eva has raised more than $50,000 for HELP – through Givealittle and various charitable events – and is also involved in setting up an online support service for survivors of abuse with the Ministry of Social Development.


    What make’s Eva’s story so remarkable is not just her age, but the fact that she’s battling terminal cancer. Facing an uncertain future, she decided that top of her bucket list was to help end sexual violence in New Zealand.


    “My family has always encouraged me,” says Eva. “When I was 14, I began working with Wellington Rape Crisis (WRC), where I learnt about prevention, the effects of sexual violence and the legal system regarding sexual violence.


    “I’m helping to create the online support service, because I believe that no one should have to walk that road alone.”


    At a special lunch, HELL general manager Ben Cumming presented Eva with a $1,000 cash reward on behalf of the HELL team.


    “We established Satan’s Biggest Little Helper to acknowledge under 23-year-olds who have helped or are helping to create a better future for others, and we’re all extremely proud to award the first title to Eva – she’s a very worthy winner indeed,” said Ben.


    On receiving the award, Eva said: “It’s so lovely to know that the effort you put into battling for a cause does not go unrecognised and is all worth it. Some of this money will go towards my own treatment and the rest to buy a ticket for my mum to join me in Sydney later this year.”


    If you know someone you think qualifies for Satan’s Biggest Little Helper, nominate them here!

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  • Reading Challenge record-breaker

    The HELL Reading Challenge is our way of encouraging little devils across the country to pick up a book – and this year is going to be the biggest yet!


    Over the past three years, HELL has incentivised young Kiwis to read more than 2.5 million books. In 2017 alone, the aim is to distribute 250,000 wheels and add 1.75 million to the total.


    So far nearly 150,000 pizza wheels have been ordered by a combined 500 schools and libraries – a 78% increase on this time last year.


    For every book a participating pupil reads, their teacher or school librarian marks off a ‘slice’ on their pizza wheel. Once they’ve filled their wheel by reading seven books, they can redeem it at a local HELL store for a complimentary 333 kids’ pizza.


    “We couldn’t do it without the support of hard-working teachers and librarians all over the country, who have really got behind the challenge” says HELL general manager Ben Cumming, “and, of course, the eager participation of the students. Together, we hope we can fuel young Kiwi imaginations with 1.75 million books in a single year.”


    Here’s what some of last year’s participants had to say:


    “I didn’t read as much before the challenge and it used to take me a lot longer to finish a book. The challenge is fun and motivating, because I know after completing each book I’m closer to getting a nice reward.” – Jordan, 11


    “As a school librarian, I just think it’s fantastic. It's the perfect initiative to increase children's reading mileage and the children at this school just love it.” – Rosemary Paterson, St Therese School librarian


    “The challenge makes it fun to read books. I didn’t use to read a lot, but I now I read every night for at least 30 minutes. I like sharing the books I have read with Hue the Librarian and I like reading books by lots of different authors.” – Lily, Year 5


    “Our children often come from homes where English is not their first language, so seeing their interest in reading growing is fantastic.” Leigh Allanson-Evans, Ranui Primary School librarian 

    Read More +
  • Sophie Griffiths highly commended for selfless acts

    Sophie, from Pukekohe, was selected as the only other finalist for Satan’s Biggest Little Helper 2017.


    At just ten years old, Sophie proves that age is no barrier when it comes to helping those less fortunate. As part of a school project called Genius Hour, where students lead their own learning and are given basic criteria to plan from, Sophie took ‘making a difference to others’ to the next level.


    Sophie took it upon herself to fundraise for toys and food to fill the Salvation Army’s Christmas hampers.


    As well as showing she has a big heart, Sophie demonstrated great initiative and confidence by approaching a number of businesses to support her efforts, including HELL Pizza through its Satan’s Little Helper website.


    HELL general manager Ben Cumming says: “We are delighted to award Sophie a commendation for her kind-hearted actions. It is young Kiwis like Sophie and Eva – our overall winner – who inspired us to create Satan’s Biggest Little Helper.


    “We realised that there are a number of young people out there going above and beyond to help create a future for others, some of them even while facing difficulties of their own.”


    Sophie received $200 HELL vouchers and a framed certificate as a reward. If you know someone you think qualifies for Satan’s Biggest Little Helper, nominate them here!

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  • Priceless pony party!

    Nine-year-old Eleanor Marshall hasn’t had the easiest ride in life, so Satan’s Little Helper decided to organise some quality time in the saddle to help the young animal lover celebrate her birthday 


    Eleanor, who was born with several challenging conditions, including limited upper body strength, has always loved animals.


    Her kind spirit extends to helping raise money for the local soup kitchen and she even sacrificed her Christmas presents last year in favour of putting together a care package for the Salvation Army store in Porirua. 


    To help celebrate her ninth birthday, Satan’s Little Helper organised a party for Eleanor and her friends at Thompson’s Horse Centre, with plenty of HELL pizza on hand to feed the hungry young riders.


    Eleanor says they all had a lot of fun.   


    “I got to ride the biggest horse and we all pretended to be cowgirls and cowboys when we rode around the farm. We had lots of yummy food and mummy made me a My Little Pony cake – it was tasty!” she says.


    Her mother Joanne says that as well as the sheer joy of it, horse riding is also physically beneficial for Eleanor.


    “Because of her condition, she’s limited in what activities and sports she can do without feeling pain. Horse riding actually helps her build up her strength because of the way you have to sit,” says Joanne. “All the kids really enjoyed themselves and it was awesome to see.”


    Eleanor can look forward to horsing around again in the near future, as Satan’s Little Helper organised some extra lessons at Thompson’s to help her further develop her strength – and simply enjoy herself! 

    Read More +
  • HELL spreads yellow fever!

    While the Wellington Phoenix had to fight for a 2-2 draw against the Western Sydney Wanderers FC at Mt Smart Stadium in December, Hamilton’s Dylan Francis walked away from the game a winner thanks to some slick playmaking from Satan’s Little Helper.  


    Dylan has mild Asperger’s, which affects social interaction, and lost his father to cancer at a young age. After hearing the 12-year-old’s story from his stepfather Matt Faber, HELL organized a special package for the keen football fan. 


    Along with four tickets to the Mt Smart match, Dylan was given a training ball signed by the Phoenix squad and the chance to meet some of his favourite players after the final whistle; this included having his photo taken with captain Andrew Durante and his jersey signed by midfielder Adam Parkhouse.  


    Matt said Dylan had a fantastic time and was stoked to receive this special treat from HELL.


    “He was all smiles and just had an absolute blast; it was a great boost for him.”


    To top it off, Matt said it was a good game to watch, with the Phoenix knocking in two late goals to even the score.


    “And I have to say, the first Wanderers’ goal [scored by Brendon Santalab] was one of the best I’ve seen in the A-League for a long time!” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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