As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.

Since 2013, Satan’s Little Helper has been on a quest to cut a break for good souls struck down by the big guy in the sky – but he needs you to point him in the right direction.


So, do you know any under-18s worthy of un-divine intervention? Or would you like to recognise the hard toil of someone who’s gone the extra mile to help Kiwi kids (and their families)? Nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • HELL helping to train intellectually disabled youth

    HELL’s paid work experience programme ‘Active in HELL’ is running for another full year and the company is keen for more young Kiwis to be involved.

    The pizza company teamed up with IHC to launch the scheme in 2013. After a successful pilot in Wellington, HELL offered to pay IHC supported employment trainees for six weeks’ specialised training in its kitchens around the country and has repeated that commitment for 2016.

    In April, Janiece Pollock of Upper Hutt became the first Active in HELL trainee to be offered a permanent shift at her local HELL store and the opportunity of continuing her development.

    Janiece is one of 33 participants (and counting) who have completed or are going through the training. HELL general manager Ben Cumming hopes to see a lot more youth enrolled this year.

    “We’ve made 64 places available through the programme, had trainees in stores from Auckland to Dunedin, and we have plenty of enthusiastic franchisees willing to be involved,” said Ben. “Reports from those who have already taken part have been nothing but positive.

    “Active in HELL is about giving these young people a chance in a commercial kitchen and exposing them to skills relevant for hospitality roles, while getting paid. We’re looking forward to building on our progress and maximising the programme’s potential.”

    Comprising of two two-hour sessions per week, the paid training is tailored to each participant and covers everything from mandatory health and safety education to preparing food for sale.

    Krissy Gain, supported employment coordinator for IHC’s IDEA Services and national coordinator of Active in HELL, described the offer of paid training as “an amazing and exciting opportunity”.

    “Like any other teenager, those with an intellectual disability need some support to transition from school or college to the workforce,” said Krissy. “Participants also gain skills that many of us take for granted, such as time management, planning travel, keeping uniforms clean, and overall personal responsibility.”

    HELL stores that have trained AIH candidates:

    Epsom, Grey Lynn (x2), Kapiti (x3), Mount Albert, New Plymouth (x2), Newlands, Petone (x2), Riccarton, Rotorua, Upper Hutt, Westgate (x2)

    HELL stores currently training AIH candidates:

    Beerescourt (x2), Hastings, Lower Hutt, Napier, Nelson, Newlands, Petone, Rangiora, Rotorua, Whangaparaoa

    Read More +
  • A large helping of Pride

    When Tabby Besley, the national coordinator for LGBTQIA+* support network InsideOUT, told Satan’s Little Helper she was struggling to find a way to thank the group’s wonderful volunteers, HELL came to the party with some free pizza for their end-of-year bash.



    InsideOUT is a national charity based in Wellington, which supports young people of diverse genders and sexualities to help make their schools and communities safer. The group is run by a team of passionate volunteers without government funding, and it has achieved a lot in 2015. “We had more than 40 schools around the country involved in a ‘Day of Silence’ campaign to end homo/bi/trans phobia in schools,” says Tabby. “We also held a youth hui for more than 100 young LGBTQIA+ people* around the country to come together to connect, take part in workshops, and learn tools to help make change in their own communities. “We are now working on a resource to make schools safer for young transgender people, we are supporting young people in schools all over New Zealand to set up and sustain queer-straight alliance groups, and we are doing so much more!” The group has big plans for 2016, so if you’ve got the time to give them a hand, or are keen to donate, check out “A huge thanks to HELL for their support! Everyone was very grateful and full by the end of the night,” says Tabby *Lesbian, Gay, Bisexual, Transgender/Transexual, Queer/Questioning, Intersex, Asexual + all other sexualities, sexes and genders not included in previous letters.

    Read More +
  • HELL has time for toys

    When Richmond Waimea Toy Library discovered that a large sum of money had suspiciously disappeared from its bank account, Satan’s Little Helper came to its aid with help from local HELL franchisee Edward Hua. 



    Edward was delighted to donate $1 from every double pizza and 50c from every snack pizza sold between 21 - 27 September directly to the toy library.

    Library coordinator Andrea Strang said: “HELL’s support is massively appreciated. We have been thrown into turmoil over this missing money and are working hard to dig our way out of financial difficulty. HELL’s generosity is great encouragement to keep at it.”

    $500 was raised during the week, which was matched by HELL head office, resulting in $1000 back in the bank.

    “We are now well on our way to recovery, thanks to HELL and the fundraising efforts of our volunteer committee.”

    Richmond Waimea Toy Library has so far been unable to recover any of the missing money. The matter is with the Police.

    Read More +
  • Feeding Young Imaginations

    After feeding their hungry minds, young bookworms across the country got to satisfy their appetite for pizza, thanks to the latest HELL Caravan Tour.



    Three caravans with fully equipped pizza kitchens were sent to towns in Hawke’s Bay, Northland and South Canterbury, where there are no local HELL stores to reward kids who had completed the LIANZA and HELL Reading Challenge.


    To receive a free ‘333 HELLthy pizza’, children had to read seven books and get a stamp in each segment of their HELL pizza wheel.


    HELL general manager Ben Cumming says: “HELL has always challenged the norm, and with kids now becoming so engrossed with modern technology, we are bucking that trend and making reading cool again. We want pizza to be the gateway drug to reading addiction!”


    HELL Whangarei franchisee Courtney Wellington, who toured a caravan around Northland, says the response was overwhelmingly positive.


    “Hundreds of kids came out at each town we visited. They were stoked to see us! A lot of people told us how much they appreciate the effort that HELL has put in for the community,” says Courtney.


    LIANZA communications manager Ines Almeida says: “The caravan tour helps generate an extra buzz by delivering pizza to kids who wouldn’t normally get the chance to celebrate the completion of the challenge. Hopefully this extra effort will inspire these children to keep on reading in the future!”


    Nationwide, 319 schools and every public library in the country are taking part in the reading challenge, which has proven to be so popular that HELL had to print another batch of wheels. “This year has been a massive success. By June, we had run out of the first batch of 100,000 wheels – so HELL generously printed off another 50,000. I’m still getting requests from schools to join the challenge!” says Ines.

    Read More +
  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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