As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.

Since 2013, Satan’s Little Helper has been on a quest to cut a break for good souls struck down by the big guy in the sky – but he needs you to point him in the right direction.


So, do you know any under-18s worthy of un-divine intervention? Or would you like to recognise the hard toil of someone who’s gone the extra mile to help Kiwi kids (and their families)? Nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • Getting kids hooked on books

    When HELL isn’t pushing pizza (or doing good deeds through Satan’s Little Helper), it’s doing its best to ensure kids get their literature fix.

    With the HELL Reading Challenge having incentivised young Kiwis to read more than 2.5 million books to date, our sponsorship of the Children’s Book Awards aims to spread the word (literally) even further.


    An important feature of these annual awards is the HELL Children’s Choice, which gives kids a say about what books they’ve enjoyed most this year.


    Young bookworms across the country voted under five categories: Picture Book, Junior Fiction, Non-Fiction, Young Adult Fiction and Te Reo Māori.


    This year’s winners are:


    Picture Book – The House on the Hill, by Kyle Mewburn with illustrations by Sarah Davis


    “Tis a cold, dark night, and deathly still. Dare two ghosts brave the nighttime chill? Pray follow, dear reader on if you will, to uncover the secret of the house on the hill.” An award-winning author and illustrator combine their talents in this deliciously spine-tingling story, with its lyrical text and just the right touch of spookiness.


    Junior Fiction – The Girl Who Rode the Wind, by Stacy Gregg


    An epic, emotional story of two girls and their bond with beloved horses, the action sweeping between Italy during the Second World War and present day.


    Non-Fiction – First to the Top, by David Hill with illustrations by Phoebe Morris


    “Up on the world's highest mountain, the sky is tinged the black colour of space and the air is almost too thin to breathe.” How did Ed, a small, shy boy from the tiny town of Tuakau in New Zealand, grow up to become the world's most famous mountaineer and adventurer?


    Young Adult Fiction – Stray, by Rachael Craw


    Evie is a Shield: designed to kill in order to protect, and the Affinity Project have finally come for her. But Evie isn’t ready for the sinister organisation to take control of her life, her body, her mind. Stray is the third book in Craw’s critically acclaimed Spark series. 


    Te Reo Māori – Te Hua Tuatahi a Kuwi, by Kat Merewether and translated by Pania Papa


    Kuwi is a young and confused kiwi, who has found herself alone with her newly laid egg. But she has never had an egg before and is unsure how to look after it. When the egg gets a crack, Kuwi thinks that the egg is broken, but she's in for a surprise…

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  • HELL gets Kiwi kids hooked on books

    The HELL Reading Challenge has incentivised young New Zealanders to read more than 2.5 million books!


    Kids, parents and teachers are reaping the rewards:


    “I hated reading but now I'm in love with it!” – Britney, Year 8 (Glenfield Intermediate, Auckland)


    “Alyssa has become a much more confident reader. She is more willing to try new books and is not discouraged by mistakes or unfamiliar words.” (Parent of a Year 2 pupil at Chaucer School, Blockhouse Bay, Auckland)


    "We have a boy who would not even read to his teacher aide. Since taking part in the HELL Reading Challenge, we are thrilled with the progress he has made.” – Teacher (Tauranga Intermediate)


    This reading revolution has very likely already been sparked in your local community.


    Now in its third year, the HELL Reading Challenge has seen 450,000 Pizza Wheels distributed around the country to date. The Pizza Wheels are used by kids to record their reading achievements. Once seven books have been recorded and verified by a teacher or librarian, the wheels can be redeemed for a free ‘333 kid’s pizza’ from HELL.


    The programme is completely free for primary schools and local libraries to enter; 655 school and public libraries across the country are registered so far for this year’s challenge.


    Click on the image to read more quotes from those taking part!

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  • Less fright at night

    HELL has helped make nighttime a little less scary for Danielle and Gareth Bridger, by purchasing a Baby Factory audio-visual monitoring system to put in their son Brice’s bedroom.

    We like to know our little devils are tucked up safe and sound after the sun goes down – but for Danielle and Gareth from Taranaki, putting 18-month-old Brice to bed leaves them filled with anxiety.


    Brice, who has three other siblings, was recently diagnosed with epilepsy and often has seizures at night. To make matters worse, Gareth was diagnosed with MS in 2014 and has been forced to take extended periods off work.


    Danielle says being able to remotely monitor Brice in his room is a huge relief, as his seizures can occur at any time with no obvious triggers.


    “We can keep an eye on Brice at all times now, night or day, even if we’re outside in the garden. It’s great, because the camera has a remote control that we can use to look around the entire room,” she says. “HELL also paid for a second monitor that we’ve installed at Brice’s grandparents, so they can keep an eye on him when he stays there.”

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  • HELL helping to train intellectually disabled youth

    HELL’s paid work experience programme ‘Active in HELL’ is running for another full year and the company is keen for more young Kiwis to be involved.


    The pizza company teamed up with IHC to launch the scheme in 2013. After a successful pilot in Wellington, HELL offered to pay IHC supported employment trainees for six weeks’ specialised training in its kitchens around the country and has repeated that commitment for 2016.


    In April, Janiece Pollock of Upper Hutt became the first Active in HELL trainee to be offered a permanent shift at her local HELL store and the opportunity of continuing her development.


    Janiece is one of 33 participants (and counting) who have completed or are going through the training. HELL general manager Ben Cumming hopes to see a lot more youth enrolled this year.


    “We’ve made 64 places available through the programme, had trainees in stores from Auckland to Dunedin, and we have plenty of enthusiastic franchisees willing to be involved,” said Ben. “Reports from those who have already taken part have been nothing but positive.


    “Active in HELL is about giving these young people a chance in a commercial kitchen and exposing them to skills relevant for hospitality roles, while getting paid. We’re looking forward to building on our progress and maximising the programme’s potential.”


    Comprising of two two-hour sessions per week, the paid training is tailored to each participant and covers everything from mandatory health and safety education to preparing food for sale.


    Krissy Gain, supported employment coordinator for IHC’s IDEA Services and national coordinator of Active in HELL, described the offer of paid training as “an amazing and exciting opportunity”.


    “Like any other teenager, those with an intellectual disability need some support to transition from school or college to the workforce,” said Krissy. “Participants also gain skills that many of us take for granted, such as time management, planning travel, keeping uniforms clean, and overall personal responsibility.”


    HELL stores that have trained AIH candidates:


    Epsom, Grey Lynn (x2), Kapiti (x3), Mount Albert, New Plymouth (x2), Newlands, Petone (x2), Riccarton, Rotorua, Upper Hutt, Westgate (x2)


    HELL stores currently training AIH candidates:


    Beerescourt (x2), Hastings, Lower Hutt, Napier, Nelson, Newlands, Petone, Rangiora, Rotorua, Whangaparaoa

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  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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