As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here

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  • A voice to the voiceless

    Five-year-old Mackenzie Barnes struggles to communicate with the world and is often left frustrated by that. Unfortunately, she’s fallen through some gaps in the healthcare system. Satan’s Little Helper stepped in to offer some help

    “As soon as she was born, we could tell something was different about Mackenzie ,” says her mum Kristin. “We initially had her tested for Down’s syndrome. My son is autistic and, as she got older, we could tell Mackenzie was too.”
    Mackenzie was born at 29 weeks and spent 100 days in hospital, before contracting bronchiolitis, which required two years of treatment.


    She also suffered from delayed development (she couldn’t walk until she was three), is non-verbal and lacks cognitive ability, which means Kristin must watch her like a hawk.


    “I’ve safety-gated the entire property, because she’s a runner. If someone opens a door, in a split second she’ll be out of it and running down the road because she has no awareness of how dangerous it is. The police have had to bring her back to me twice!”


    However, the biggest struggle Mackenzie and Kristin face is communication.


    “She gets so frustrated that she can’t communicate, sometimes she’ll just scream and have a meltdown. Normally, she’ll just pull at my hand if she’s trying to tell me something. At the moment, we’re trying to get her working towards using visuals and sign language to communicate.”


    Kristin says it’s been difficult to get help from mainstream health providers and after running out of people to turn to, Satan’s Little Helper jumped in and offered to supply a tablet to help with her speech therapy and development.


    “One of the really encouraging things is that she’s started humming along to music on the tablet, which she has never done before. Any new sounds that she creates with her mouth is amazing progress, because she’s never made any noise apart from screaming or crying.”


    Mackenzie has also been using it to play instruments.


    “It’ll be a huge benefit for Mackenzie over the next few years,” says Kristin. “Her occupational therapist is really excited about the progress she can make by using a tablet.”


    While the tablet can help the cause of Mackenzie’s meltdowns, a weighted blanket also supplied by SLH can help with the symptoms.


    “The weighted blanket helps her sleep and, if she’s frustrated, it helps calm her. It works really well.”


    Kristin has two children with autism and life can get extremely busy for her. Thankfully, the tablet and blanket have helped slow the pace she operates at.


    Mackenzie is only five and has a long road ahead. Her progress is encouraging, but it’s just a start. Hopefully in the next few years, we’ll be able to report that Mackenzie has found her voice and that Kristin has a few more hours in the day to herself!

    Read More +
  • Boy racer

    Michael Cuckow’s three sisters each have specific needs –– Ayvah is diabetic, Mia has ADHD and Arlah has a speech delay – but he doesn’t feel lucky to have avoided the complications that make their lives different; Instead, he wishes he could receive the attention they get.

    Michael may be the most ‘normal’ sibling, but that doesn’t mean he doesn’t have his own struggles. He recently lost his nanna and had a fantastic experience in the Big Brother, Big Sister scheme taken away from him.
    "He spent a lot of time with his nanna, especially in the school holidays. It gave him some respite from our crazy house, which he hasn't had since she passed. He also lost his Big Brother, which hurt a lot."
    That would be a lot for any nine-year-old to process, never mind one that gives so much of his energy to helping his mum.
    "He's always helping his sisters," says Janice. "If I'm busy with the youngest, he'll help Ayvah regulate her blood sugar, or if he sees that Mya is getting a little hyper, and he'll bring her down. He's amazing."


    It's safe to say that Michael is in a family environment full of love, but he perhaps misses one thing...


    "He's been telling his friends that he has ADHD when he doesn't," explains his mum Janice. "That absolutely breaks my heart. I really wanted him to feel like the centre of attention for once, which is why I nominated him for Satan's Little Helper."


    Michael has been raised around cars and loves them. His uncles race them up in Auckland, so SLH sent him for go-kart laps at Naki Nitro in New Plymouth, followed by a pizza party at his local HELL store.


    "He loved it! Michael was almost drifting around the corners by the end, and the people running it said he was a natural."


    School isn't the easiest place for Michael, but Janice says he couldn't wait to tell his classmates what happened after he went karting!


    "Michael can't stop talking about his day on the track. He's been smiling ever since. He even told his whole class about his amazing weekend, and he never shares in class, which shows how special the day was for him."

    Read More +
  • Feel it in your bones

    If you’ve ever broken a bone, you’ll know how painful it is. Now imagine having to suffer two breaks every year. That’s what 13-year-old Charlotte Oliver has had to go through, due to a condition she has suffered since birth. Satan’s Little Helper immediately asked what could be done to help.

    On average, Charlotte has two bone breaks a year – 30 in total over the course of her life. We’re not talking a small crack or a tiny fracture, nor something you might exaggerate to your mates to earn kudos. It’s usually a biggy and requires an urgent trip to the hospital!


    Charlotte has Osteogenesis Imperfecta, more commonly known as brittle bones. She doesn’t produce enough collagen, which means her bones aren’t as strong as other people’s.


    “She’s had 30 breaks since she was born, normally her femur,” explains her mum Amanda.


    The femur runs from your hip to your knee. It’s the longest bone in your body and usually the strongest, so if it breaks, you’ll end up in hospital.


    “Charlotte has had over 20 surgeries to set her bones or correct them after a break. Her last one was in January 2021. I’ll always remember when she broke both femurs at once; she wanted to get some putty off a coffee table and, instead of walking to get it, she launched herself at it and missed!”


    Charlotte is in a wheelchair but uses a walker at home. Amanda says she handles it all like a trooper.


    “She’s got an unbelievably high pain threshold. Once, she was in the hospital and all she was worried about was her sister getting upset about it!”


    Unfortunately, Charlotte will have her condition forever, but Amanda explains there are a few things doctors can do to make it more manageable.


    “She has a collagen infusion once a year, which makes a big difference. On the x-ray, you can almost see it fill in the cracks in her bones. She’s also had titanium rods inserted into her femur. They’ll do the same to her tibia (one of the bones that make up the shin) next.”


    Winter can be tough for Charlotte. The cold digs deep into her bones and causes her muscles to stiffen. However, a spa pool can help her relax, provide pain relief and enable a good night’s sleep — so Satan's Little Helper was keen to arrange one for her.


    “I love the spa pool!” says Charlotte. “When I use it at night, I’m a lot more relaxed when I get into bed and I can sleep easier, because my muscles aren’t sore and achy. It also means I can get up easier and I’m more motivated during the day.”


    The spa provides other benefits, too.


    “I can have my friends around and we can hang out in the spa pool. It’s something we can all do together and it makes me feel included, which is important to me.”


    Amanda agrees and says she’s had a few worries taken off her plate as well.


    “When you’ve got a child with a disability, it’s lovely to see them doing the same activities as their friends. It’s amazing that Charlotte can do that and get pain relief, thanks to the spa pool.”

    Read More +
  • A calming influence

    Twins Ciara and Seira Keay are deeply in tune with each other, which isn’t ideal when it comes to dealing with the combustive nature of their autism. A device provided by Satan’s Little Helper has changed things for the better.

    The pair are non-verbal and were diagnosed with autism when they were three years old. It hasn’t been an easy childhood, despite their family’s best efforts.
    “We’ve been trying to go through the Ministry of Health and Ministry of Education to maximise their opportunity to communicate with the rest of the world,” explains dad Hamish. “We’ve hit so many roadblocks with the way the system is set up, so we turned to Satan’s Little Helper.”
    Hamish and his wife Mayuko have tried to provide their daughters with a regular upbringing. Sending them to mainstream school was the goal, but that was prevented by the lack of facilities to support them.

    Now Ciara and Seira are at a special school, where they work hard on improving their counting and sentence structure. Their communication has also improved, thanks to a tablet provided by Satan’s Little Helper.

    “It’s a massive help,” says Hamish. “The girls are taking to it like ducks to water. Before, they used a word board to communicate, but now they use a special app called TouchChat HD- AAC w/ WordPower that says the word for them, so they can form full sentences.

    “This means the girls can practise annunciating their words and attempt to verbally communicate with more confidence, which is a hugely positive change for all of us.”

    Another plus is the reduced number of “meltdowns”.

    “Our house is a lot calmer because they’re a lot less frustrated with their inability to communicate,” says Hamish. “We haven’t had as many meltdowns since we got the tablet, which is amazing. You can see the change in their behaviour all over their faces – and if it keeps one calm, the other will generally be calm too.”
    The tablet has also given Ciara and Seira more independence, and time to develop as individuals.

    “They love being together, but they want to be their own people,” explains Hamish. “Now we can take one out on her own and we’re confident she won’t have a meltdown.”

    Hamish and Mayuko say the device has taken a massive weight off their shoulders, and are excited to see how it can continue to help their daughters in the future.

    The long-term goal is to get them fully verbal. Ciara and Seira are in the case of a speech-language therapist and are doing well.
    “The tablet should help support those goals at an accelerated rate,” says Hamish.

    Read More +
  • Let the children play

    Satan’s Little Helper is a playful character, so he jumped at the chance to help Rangiora Toy Library (RTL) in its mission to improve children’s education through play – by providing $480 in HELL vouchers.



    Half that amount in dollars was needed for RTL to reach its target to buy new shelves and improve the centre’s limited space.


    “We sold the vouchers at half price and they proved wildly popular,” says RTL vice president and secretary Lizzy Anderson. “We could have sold three times as many!”


    Established more than 20 years ago, the community-run RTL is funded through a combination of subscription fees, donations, grants, and fundraisers.


    Lizzy says that everyone involved is very thankful for HELL’s support.


    “We’ve got the shelves installed now. They’ve made a significant difference to the library, because now we can safely store our larger toys and there’s also more space for the children to play.


    “Not all families have access to toys at home; we’re an affordable alternative with more than 1,000 different items available to our members.” 

    Read More +
  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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