As a young-at-heart and fun-loving Kiwi-owned business, HELL loves to see young New Zealanders doing well. So when we hear about kids having a tough time, we’ll try to make a difference wherever we can.


That’s why Satan’s Little Helper was sent on his quest to cut a break for good young souls struck down by the big guy in the sky.


We also know there are many others out there fighting the good fight, and so we’ve launched Satan’s Biggest Little Helper to recognise under-23-year-olds going above and beyond to help create a better future for others.


If you know of any under-18s worthy of un-divine intervention, or would like to recognise the hard toil of an under 23-year-old who’s gone the extra mile, nominate them now and SLH will see what he can do to help and support them.

NOMINATE someone for Satan’s Little Helper’s Services Click Here


  • A perfect Storm!

    Seven-year-old Rylan Latham is learning to overcome his auditory processing disorder (APD) thanks to a hearing app funded by Satan’s Little Helper, which has significantly improved Rylan’s interest and involvement at school. 


    Estimated to affect 1 in 20 children, APD is a disorder that interferes with the way the brain interprets information it receives through the ears.


    With Rylan’s condition not deemed severe enough to qualify him for funding from the Ministry of Education, and having already fronted up $7,000 for a trial hearing system, Rylan’s mum Kirsty approached Satan’s Little Helper to see if the devil’s right hand man could assist with purchasing the Sound Storm education app – and he was happy to help.  


    “Specialists recommended that we get the app to help Rylan along. He’s had it for close to a month now thanks to Satan’s Little Helper and it’s already made a noticeable difference,” says Kirsty.


    Rylan uses the app in six-week blocks, taking a break in between before repeating the course to measure his progress and continue improving his hearing.  


    “It’s designed to help retrain the brain’s hearing system through a series of games and activities,” says Kirsty. “One is where Rylan will listen to recorded instructions given by multiple voices and, after identifying which voice he’s supposed to be paying attention to, carry out a task as directed by that voice.”


    She said that both Rylan’s hearing and ability to take part in the classroom have improved.


    “I’ve found that he is now able to hear me without me having to stand directly in front of him. He is also a lot more confident in the classroom, because he can hear the teacher and other students better above the background noise, so now he’s willing to ask questions and take part in discussions where before he didn’t.”

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  • Better in HELL than in hospital!

    Waitara’s Matt Olson had to spend his 13th birthday in hospital at his mum Rachel’s bedside, but thanks to Satan’s Little Helper and New Plymouth HELL franchisee Sanjay Gadiyar, the family were able to spend some quality time together with a belated celebration.


    Rachel was rushed to hospital with a spinal infection and pleurisy, with her stay extending over Matt’s birthday.


    To make up for the fact he was unable to have a proper celebration, Satan’s Little Helper and Sanjay organised for the family of four – Matt, his younger brother Ciel, dad Dave and Rachel –to spend some quality time together at the HELL New Plymouth store.


    “Having Matt’s birthday in the hospital wasn’t that great,” says Rachel, who is still in recovery and expects to be better within a few months.


    “Being able to celebrate in store was lovely. Sanjay went to a lot of effort to make it special and we all really enjoyed it.”


    Matt says that Rachel kept the party as a surprise, describing it as “really cool”.


    “I thought we were just in town to do a few jobs, so it was really unexpected when we went to the store. I had a lot of fun and all the food was really yummy – the best part was that it was free!”

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  • Rainbow warrior

    Fun-loving Jade Beattie was in seventh heaven as she celebrated her seventh birthday at Rainbow's End theme park in Manukau, Auckland – thanks to a treat from Satan's Little Helper.


    Jade's mum Megan says “it was awesome to see the huge smile on her face” when she sprang the birthday surprise on her unsuspecting daughter, who suffers from a form of Cerebral Palsy called Spastic Dipelgia.


    “She was so excited to be able to go on all of the rides with her friends, and it was great to see her be included in everything and not missing out because of her physical limitations,” says Megan. “She described it as 'the best day ever!'”


    Spastic Dipelgia causes muscle tension and spasms, particularly in the legs. It means Jade needs the assistance of a walking frame and wheelchair to get around.


    The conditioning is worsening as Jade continues to grow. Without surgery, she could eventually be confined to a wheelchair for life.


    A procedure called Selective Dorsal Rhizotomy surgery would allow Jade’s legs to develop normally. The catch is that it requires Jade to visit St Louis Children’s Hospital in Missouri (USA) at a cost of $125,000.


    Megan says Jade has been placed on a waiting list for March 2017.


    “The surgery will enable her to walk pain free, dance, ride a bike and stop any further deformities. It’s also the best opportunity Jade has to live an independent life,” says Megan.


    Putting aside all their spare money to save for the trip meant the family was unable to throw Jade a birthday this year, which is where Satan’s Little Helper stepped in.  


    If you’d like to make a contribution towards helping Jade get to Missouri for her life-changing surgery, you can do so via her givealittle page.

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  • Supporting the little devils

    Satan’s Little Helper knows that being a parent is the hardest job in the world. That’s why, when Holly Paterson got in touch and nominated the generous volunteers at the Dunedin Parent’s Centre (DPC), we couldn’t say no to providing a well-earned treat.    


    Holly says the volunteers are key to keeping the centre running: “They’re a hardworking bunch, giving their time to ensure existing, new and expecting parents can meet up and learn about the hardest job they’ll ever face.”


    DPC runs playgroups, antenatal classes and parent education classes. It also provides a place where parents can get support. Funding is always tight, and without the volunteers the centre could not keep running. This puts a big strain on the time of those who help, many of whom are busy parents themselves.


    When Satan’s Little Helper discovered that these awesome parent-helpers would all be in one place at a volunteer meeting, he decided to put on a bit of a treat from HELL to let them know they’re doing a great job. The good folk were able to let their hair down for a bit and have a much needed laugh. “It was a great way to boost morale and inspire all the volunteers to keep working hard. We really appreciate it,” says Holly.

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  • Less fright at night

    HELL has helped make nighttime a little less scary for Danielle and Gareth Bridger, by purchasing a Baby Factory audio-visual monitoring system to put in their son Brice’s bedroom.

    We like to know our little devils are tucked up safe and sound after the sun goes down – but for Danielle and Gareth from Taranaki, putting 18-month-old Brice to bed leaves them filled with anxiety.


    Brice, who has three other siblings, was recently diagnosed with epilepsy and often has seizures at night. To make matters worse, Gareth was diagnosed with MS in 2014 and has been forced to take extended periods off work.


    Danielle says being able to remotely monitor Brice in his room is a huge relief, as his seizures can occur at any time with no obvious triggers.


    “We can keep an eye on Brice at all times now, night or day, even if we’re outside in the garden. It’s great, because the camera has a remote control that we can use to look around the entire room,” she says. “HELL also paid for a second monitor that we’ve installed at Brice’s grandparents, so they can keep an eye on him when he stays there.”

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  • Satan’s Little Helper can’t perform miracles, but has been known to get people out of a tight spot. Check out how Lucifer’s little mate helped these unfortunates in their time of need.


  • IHC’s Project Active trains it's youth members to become self-sufficient, so when they asked us for a few pizzas for a party, we figured a simple treat wouldn’t quite do the trick. Check out what happened!


  • Feeding Brains

    They say the devil finds work for idle hands, but we’ve flipped the script by making that work educational. Our plan kicked off with a Reading Challenge to get more books in kids’ mitts.

    Read for yourself here!   


  • Hell’s supported charities and foundations for a long time. When a worthy cause grabs our attention, we’ll throw our weight behind it.



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